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A conversation with Mad Lips XXI
Suddenly, someone like me, a caregiver, a digital artist, a woman with years of poetry tucked away in notebooks, could finally shape songs that sound like where I come from and where I want to go.
The songs I’ve released recently were never meant to chase attention or trends. They exist because certain emotions needed to exist outside of me. There is a strong sense of sovereignty in them, but it is not a performance. It is simply the voice of a woman who has lived, who no
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6 days ago3 min read


Julie Guay AKA Mad Lips 21 — The Voice That Refused to Disappear
Julie Guay — The Voice That Refused to Disappear
Some artists are born in noise.
Others are born in silence.
Julie Guay belongs to the second kind.
She did not grow up surrounded by people eager to hear her sing. She grew up with an inner voice too large for the room, too alive for the space she was given. At six years old, she was already singing, not to be seen or applauded, but because something inside her was searching for a way out. In front of a mirror, we
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Feb 23 min read


Why I Built NXT as an Artist
For a long time, I believed the problem was me.
I felt slow. I felt overwhelmed. I felt like I was constantly swimming against the current. The exhaustion was not loud or dramatic. It was quiet, persistent, and deeply familiar. It came from moving endlessly between platforms, searching for serious artists and meaningful projects, while being surrounded by noise.
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Jan 293 min read


NXT: Rebuilding Discoverability in the Web3 and NFT Ecosystem
The Web3 space has never lacked creativity. It has never lacked artists, projects, or ambition. What it lacks today is something far more subtle and far more important: sustainable discoverability.
NFT artists and Web3 creators are exhausted. Not because they no longer want to create, but because visibility has become fragmented, short-lived, and dependent on constant promotion across too many platforms at once. Projects appear for a moment, then vanish. Communities scatter.
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Dec 30, 20255 min read


The Problem With NFT Drops Today (And Why Creators Are Exhausted)
Creation didn’t fail. The launch system did.
NFT creators are not running out of ideas. They are running out of energy.
Behind every NFT drop, there is weeks or months of work: creation, storytelling, community building, technical setup, partnerships, marketing, and constant online presence. Yet, despite all this effort, many projects struggle to gain visibility or traction. This disconnect has become one of the most pressing NFT launch problems today.
Creators are doing m
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Dec 26, 20254 min read


What Is NXT and Why the NFT Space Needed It
NXT - The app of the future! The NFT ecosystem did not collapse. It expanded faster than its discovery infrastructure could support. As more creators entered the space and more projects launched every day, visibility became increasingly dependent on noise rather than substance. Collectors, meanwhile, were left navigating fragmented tools, endless social feeds, and unreliable listings just to identify projects worth their time. This imbalance revealed a fundamental issue withi
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Dec 26, 20253 min read


NXT DROP: The Next-Generation NFT Calendar Shaping the Future of Web3
The NFT world is a wild, fast-moving universe.
Every day, new collections launch, timelines explode, announcements overlap, and staying updated feels like chasing comets with your bare hands. Amidst this constant noise, something important was missing: a space built for clarity, trust, and genuine discovery.
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Nov 20, 20253 min read


A Bridge Between Montréal and Spain: The X Lovers and Luetas Collaboration
In the world of digital art and NFTs, collaboration often means compromise. But what happens when two artists decide to preserve their independence, yet walk together along the same artistic path? The answer lies in the upcoming collaboration between X Lovers (Mad Lips 21) and Luetas, a union that stretches beyond borders—Montréal meets Spain, emotion meets surrealism.
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Oct 10, 20253 min read


Join the Adventure with X Lovers: Transforming NFTs into a Living Story
NFTs are no longer just images to collect. With X Lovers, every holder becomes part of a living story where each decision matters. Through missions, collectors actively shape the future of the project while unlocking exclusive rewards.
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Sep 17, 20253 min read


X Lovers: Where Heartbreak Meets the Blockchain
In the ever-expanding galaxy of NFTs, a new collection dares to stand apart—not with hype, not with gimmicks, but with raw human emotion etched into the blockchain forever. X Lovers, the latest creation from visionary Montréal-based artist Mad Lips 21, is more than digital art. It is an emotional archive, a poetic scar, a love letter to heartbreak itself.
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Sep 5, 20252 min read


Behind the Creation of X Lovers: Fragments of a Collective Heart
When I began creating X Lovers, I wasn’t chasing a trend or trying to fit into the noise of the NFT space. I was opening my heart. Heartbreak is universal—every soul has lived through it in some form—and I wanted to capture that rawness on the blockchain, to preserve emotions that people usually bury and try to forget.
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Sep 2, 20253 min read


How to Buy an X Lovers NFT on Base: The Complete Collector’s Guide
The world of NFTs is constantly evolving, and the Base blockchain (built by Coinbase) has become one of the hottest new destinations for artists and collectors. It’s affordable, eco-friendly, and fast — making it the perfect home for the X Lovers NFT collection.
But for many collectors, especially those new to Web3 or used to Ethereum, buying a NFT on Base can feel confusing. Don’t worry — this guide breaks down every step, highlights the common difficulties, and gives you p
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Aug 18, 20254 min read


Why X Lovers Is the NFT Project Redefining Digital Collectibles in 2025
The NFT market is flooded. Thousands of collections promise quick profits or flashy art, but very few manage to capture something deeper — a true blend of art, rarity, storytelling, and emotion.
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Aug 18, 20253 min read


Superman (2025) – A Mirror of the Soul
Some films you simply watch. And then there are the ones that move through you — shake you, stir you, awaken forgotten parts of yourself. The latest Superman belongs to that rare category.
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Jul 11, 20253 min read


Web3 Scammers: How to Spot Them — and Promote Your Project Safely
I recently got a DM that set off every red flag in my mind. It started with fake concern, moved to subtle manipulation, and ended with insults when I said “no.” Welcome to the dark side of Web3.
If you're a digital artist or launching an NFT project, you need to read this. I’ll show you how to recognize scammers, and most importantly, how to promote your project the right way without falling into a trap.
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Jul 9, 20252 min read


X Lovers: The NFT Project That Brings Back the Soul of Digital Art
The NFT space has changed.
What once felt like an open invitation for creativity and connection has become a machine driven by hype. In Web3, the unspoken rule is simple: if you want attention, you fake it. Many projects are pumped with bots, artificial engagement, and illusion. But collectors are no longer interested in illusions.
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Jul 9, 20252 min read


From Sketches to Soul: How Lumi Came to Life Through Art and AI
There was a time when I didn’t want to include artificial intelligence in my creative process. I thought it lacked soul. It felt like a shortcut—something that couldn't hold the emotional depth I pour into every piece. And for a while, I believed the quality just wasn’t there.
But the tools evolved. The landscape changed. And slowly, so did I.
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Jun 29, 20253 min read


Mad Lips 21 Museum – Where Silence Becomes Art, and Art Becomes Future
That’s the whisper guiding visitors through the virtual museum of Mad Lips 21, a digital artist from Montréal who’s redefining the landscape of contemporary art and Web3 expression.
Inside this metaverse gallery — immersive, intimate, and accessible to all — Mad Lips 21 unveils a world of quiet echoes, visual poetry, and digital transformation. This is not just an exhibition. It’s an experience of awakening.
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Jun 26, 20253 min read


X Lovers NFT Collection: When Art Bleeds Emotion
In a digital world where most NFTs chase hype, speculation, and fleeting trends, X Lovers stands apart. It doesn’t scream for attention. It whispers. And yet, its whispers cut deeper than most loud voices ever could.
X Lovers is not just a collection—it's a gallery of emotional scars, frozen in time, etched onto the blockchain.
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Jun 12, 20252 min read


Introducing X Lovers: A Limited NFT Collection That Captures the Beauty of Broken Hearts
Hey lovers,
I’m beyond excited to finally introduce you to X Lovers—my newest NFT collection dropping in September 2025. This isn’t just another mint. This is personal. Emotional. Vulnerable. And yes, beautifully heartbroken.
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May 21, 20252 min read
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