Mad Lips 21 is a dynamic, eco-responsible creative company operating at the intersection of digital art, music, environmental consciousness, and emerging technology. It offers a unique combination of artistic expression, emotional storytelling, and Web3 innovation. As a forward-thinking start-up, Mad Lips 21 is dedicated to promoting sustainable living while exploring new creative territories through digital art, NFTs, immersive experiences, and original music.

​

Founded by multidisciplinary artist Julie Guay, Mad Lips 21 was born from a personal tragedy that transformed grief into creative power. Julie channelled her emotions into visual art and sound, building a universe where environmental awareness, human vulnerability, and futuristic aesthetics coexist. Her work gives a voice to the voiceless and brings attention to the urgent issues facing our planet, not only through images, but through rhythm, lyrics, and sonic identity.

Beyond digital art and Web3 projects, Julie also creates music under Mad Lips XXI, a bold extension of the brand that blends futuristic pop, hip-hop energy, and digital culture. Her music explores themes of power, emotion, resilience, and transformation. Just like her visual work, it does not ask for permission. It exists to move, provoke, and inspire.

​

At Mad Lips 21, we believe that art in all its forms, visual, sonic, immersive, has the power to inspire change and make a lasting impact. Our mission is to engage and mobilize people to adopt more conscious lifestyles while building a community rooted in innovation and emotion. We continuously refine our eco-friendly practices, from sustainable packaging to strategic partnerships, and actively explore solutions within the Web3 ecosystem.

​

Our goal is to lead by example and become a positive force in the evolving digital marketplace, where art, music, and technology merge to shape the future.

If you are an art lover, music enthusiast, investor, or entrepreneur seeking meaningful collaboration, we invite you to connect and join us in building what comes next.

In 2025, Julie completed the Desjardins Entrepreneur Path, an intensive eight-week program focused on leadership, strategy, and creative innovation. This milestone strengthened the business foundation of Mad Lips 21 and reinforced her position as a visionary entrepreneur navigating the evolving Web3 landscape.

​

Silence is a sound some can’t hear.
— Mad Lips 21