top of page

Mad Lips 21

White Paper

Dear hero, 

here you will find all the information you need about our white paper. Also, you can find great information about what matter the most, planet earth ! And you will see how we plan to help the world.

The reality today

Crypta Punk Retro banniere_petitjpg1.jpg

What humanity is facing today has no precedent. Never in the history of mankind have we faced the end of what we know since the beginning of time. I’m talking about the genesis of the extension of mankind.


I’m talking about human-induced warming of the Earth system causing the extensions of thousands of species and putting some species in danger, including us. Hard to understand why we have come to this and why the general interest is not mobilized to counter the effects of global warming or try to undo climate change.

Climate Protest

Here are some facts about climate change

Since the industrial revolution, things have started to go wrong for mother nature with the increasingly intensive use of fossil fuels, which are high greenhouse gas generators. Things got worse when plastic was introduced in our daily lives in 1950.


 8.3 billion tons of plastic have been produced since 1950. Global plastic production has increased from two million tons in 1950 to 400 million tons in 2015, according to a study published in the journal Science Advances. And lamentably, only 9 % of the plastic ever produced has been recycled. 91% of this plastic ever produced during the last 72 years is now floating in the ocean or standing on lands of poor countries because the rich and developing countries do not stop consuming plastics items that often only are used once.

This has serious consequences for the biodiversity of the oceans. Many animals confuse their food with the plastic that floats in the water, causing them to die by consuming the plastic that we used and supposedly recycled.


Crypta Punk Lips bannerpetit1.jpg

only 9 % of the plastic ever produced has been recycled

Climate Protest

And that's not to mention the cruel commercial fishing that destroys the ecosystem of the oceans, leaving entire families of sharks and dolphins for dead. Simply because 1 single tuna can be worth up to 3 million dollars and the fishes eat our food, so they are cruelly killed. And they have no one to protect them. Our lives depend on the interdependence of the biodiversity of the oceans and the forest. This ecosystem is non-fungible, our planet is non-fungible. To know more about this subject, you can see the following documentary you can find on Netflix: Seaspiracy

The main culprit of biodiversity loss is the continual deterioration and transformation of natural habitats. The increase in the population and its consumption requirements has, each year, a greater impact on natural areas. These are razed to harvest timber or to make way for agricultural production, urban development or industrial sites. Each year, nearly 30 million (29.4) million hectares of forest disappear, approximately the equivalent of Italy.

I can not be quiet about the fact that global warming is melting the ice caps, causing the change in the salinity of the oceans. And creating a deviation in the ocean currents, which are responsible for the global distribution of heat on the earth. This imbalance is causing variances in the jet stream and is responsible for natural disasters that we see today such as tornadoes and hurricanes for example.


The reality today ...

Save the Planet

The general lack of interest in what we are doing to mother earth is alarming. What we see nowadays is always about making more and more money. Forgetting completely the nature of what we are, which is creatures living in a codependency with the nature that we are destroying.

How can we unite to make the changes in our world?

Now we know what is the major problem, and the good part is that there are solutions that exist to counter global warming. But the other major problem is the lack of interest of the global population to put the solutions into places. 

So the question that we should ask ourselves is:

How can we unite everyone to make the changes in our world?

Pile of Garbage

The reality of tomorrow

Girly Polar bear.jpg
Family at a Beach

Here is a statement that I found on :


"(...)  At the end of 2015, the COP21 had raised immense hope: "The Paris Agreement is a monumental triumph for people and our planet", declared the Secretary General of the United Nations, Ban Ki-moon. In fact, it is not so: the Paris Agreement is already impossible to keep and without means of action. Furthermore, 17 of the 18 hottest years since 1880 belong to the 21st century! Why should it be otherwise when the "voluntary commitments made in Paris to limit greenhouse gas emissions are insufficient to avoid drastic climate change" reaffirmed the members of the BAS, at the beginning of 2016.(...)"


The consequences can be irreversible

If we don’t change, the consequences can be irreversible. And that would lead to the complete extension of mankind. Stephen Hawkings gave only 100 years of life on earth. That is what he said before he died on March 14, 2018. And today, scientists are worried because things are degrading a little faster then they thought. So according to that statement, if I have a daughter next year, and in 20 years for example she gets pregnant, her daughter won't ever be able to have grandchildren.. And that brings me to this simple question: What kind of grand-parent I would like to be?

Trees From Above

The solution

Green Roofs
Mother earthv2.jpg

The solution is simple, but not as easy as it looks. We have to shift our way of consuming. Bill Gates said in his book "How to avoid a climate disaster', that we have to change behavior.

The community that I’m building is to concentrate on our reality now, and bring change in the world by focusing on what is wrong in our everyday life and change it. I believe what Bill Gates said, if everybody changes the way they consume, the companies on the market will have to adapt and bring changes.


The first step is to bring all the influencers together and work hard to make a list of what has to be done and bring the same message to the world. We should talk about solutions that are achievable for everyone and act on it. If we can unite our forces, then we will be stronger. There are so many inventions that exist that should be commercialized for the benefit of the planet. The community that I'm building is about putting forward the people and their businesses that are working hard to help the planet. The main goal is to undo climate change, and I think it will be more and more possible as the community grows.

Since this world is going to shift with the new technology such as the blockchain, I want to combine the interest for the blockchain and NFTs with the climate change. I want to lift the general interest on the same level as the interest of the NFTs are. NFTs are getting more and more popular, and it would be a shame to leave our reality behind by building a virtual world that doesn't bring the issues of our home forward or any solution for the future generations.

If we unite to talk about the same solutions, by communicating the importance of appreciating life and by understanding what has to be done individually, the interest to do better will raise and bring change into our world. The more people get into the community and talk about it, the more chances we have to succeed. And I say we, because it's our home, our planet, so everybody has to get in.

My approach is to combine the issues of this world and the beauty of art together. I believe art has a way of communicating things way better than books or scientific facts. Even though we need scientists to bring the statistics to our knowledge, I think to awake our conscience we need the beauty of life, we need to be moved by our emotions to help us remember who we truly are. This is only possible with true beauty of art itself, by the contemplation of the wonders of nature and by learning how to be grateful for it.

Shut up Lips ML-Token #30 sell on opensea.io_madlips21
All Hands In

The Project

The green Desert of hope Lips2.jpg
Under the sea Lips.jpg

The community that is built is for anyone who wants to do their part to save the world. My project is based on bringing awareness to the entire world and moving everyone to make a change in our behaviour to undo as much as possible climate change. The plan is to offer art to the world and reunite all the influencers at the same table, so we can all together take the steps to bring a better world to the next generation.


  • By building a community of people ready to put energy and time into the project itself;

  • By offering NFTs to collectors in order to have the budget to invest in innovations and give sponsorship to future projects;

  • By giving a voice to the voiceless and claiming the rights of the defenseless, such has all living creatures in the environment;

  • By showing the world how important they are in order to see the success of this ambitious project;

  • By helping activist influencers to get known and help them build their fan base;

  • By uniting all the influencers and artists in the same space and showing the world the example to follow;

  • By promoting eco-responsible businesses around the world.

Polar Bears

The team

Screenshot_20220512-162830_Trust Wallet.jpg
Screenshot_20220512-221919_Trust Wallet.jpg
Screenshot_20220512-211955_Trust Wallet.jpg

Real Name : Julie Guay

Artist name : Mad Lips 21

From : Montreal, Québec

Role : Founder/ Digital artist / Mother Earth Ambassador

Specialization : Graphic design

Educational background

  • Visual design and interior design

  • Start up businesses and management

  • Art



At a very young age, I started to interest myself in art and crafting. I started to make speeches when I was 6 years old, my parents always encourage me to express myself and my beliefs. They showed me at a very young age to take care of the planet and always show kindness to my surroundings. In high school, I was making speeches about climate change in front of the classroom and I have never been popular because I’m an odd silent smart girl not trying to blend in.


I started to draw before I started to write.


I love learning new languages. I speak fluent French, Spanish, English, and I’ve learned Lingala a few years ago. But I kind of lost my Lingala. I’m planning to learn Italian and Japanese. 


I am passionate about fashion. I’m a 4th generation seamstress in the family. Not only that, but I don’t see a lot of the style I really love out there, and I can't wait to show the world my other crazy ideas in the metaverse. I think that everything we do in life should benefit the next generation, and I think we should take care of our planet no matter what. 


My biggest achievement is yet to come, since I always have put my family before my career. But I can say that through the experiences in life, I realize that, I often succeed where others fail. I have a way to bring the best in someone and help them shine, and now I am planning to do it for myself.

As the community will  grow I hope other great talented people will join the team.

Climate Protest

NFT Release

Rose sheep.jpg
Crypta Punk Red BF216.jpg

Name of the project: Mad Lips 21

Marketplace: Opensea

Blockchain: Polygon


Since this community is built around climate change, all NFTs are minted on an POS Blockchain. Which is Polygon. Some collections are already out and some are in development. You can find some of them in the following links:

Collection already minted:

ML21 Collection

Crypta Punk Lips Collection

Crypta Punk Lips Retro Collection

Crypta ML21 Fashion (Teaser)

Not yet released:

AI Revolution

Kiss Kiss Bang bang

Collection on hold:

Token Sheep

Polar Bear Reflection

Road Map

Leopard Lips.jpg

The road map is available here


White paper updated: December 2022

bottom of page